[ boccio @ 12.02.2005. 18:34 ] @

Flexible and Functional
What can you do with the AdWords API? This all depends on your programming genius and clients' advertising needs. Some possibilities might include:

* Generating automatic keyword, ad text, URL, and custom reports
* Integrating AdWords data with databases, such as inventory systems
* Developing additional tools and applications to help you manage accounts

Multi-Language Compatibility
To make your programming environment even easier, the AdWords API utilizes SOAP and WSDL, which support a growing number of languages - including Java, .NET, Perl, PHP, and XML.

Simple and Speedy Signup
All you need to get started is an active My Client Center account. If you don't currently have a My Client Center, you can create one in the next step. After signup, you'll be given a developer token and operations quota so you can begin writing programs immediately.