When it comes to issuing recommendations, the report is clear: the UK should move gradually from the second model to the third. The obvious objection that arises is that such a model is "anti-business" and does not reward producers for their investments of time and money. The authors of the report shrewdly point out, though, that "the goal of a policy framework that suits business in general is illusory." Business is not a monolith; while certain approaches to intellectual property might be better for certain types of businesses, companies can thrive even under the fourth model (think of open source firms like Red Hat). Furthermore, the authors believe that making knowledge a social good first will actually foster increased innovation and therefore more money for UK businesses.