[ Ivan Dimkovic @ 07.10.2009. 20:50 ] @
http://news.bbc.co.uk/2/hi/business/8292247.stm

Paranoicni egomanijaci iz Apple-a su uspeli da probiju granice loseg ukusa - napadose lanac ... supermarketa, da pokusava da ciljno ugrabi deo uspeha kopirajuci Apple-ov logo... mozda se Apple sprema da udje na novo trziste, prodaje krastavaca mozda? iKrastavac?

Citat:

Technology giant Apple has launched a legal challenge against Australian supermarket chain Woolworths over the company's corporate logo.

The "stylised W" designed to represent fresh produce looks too similar to Apple's own logo, the maker of the iPhone and iPod said.

It has lodged an objection with the Australian government's intellectual property agency, IP Australia.

Woolworths denied the logo was designed specifically to look like an apple.


Elem..

Slika vredi vise od 1000 reci..



Ooovaj.. da, totalno se vidi ta zla ideja Woolworthsa i pokusaj kradje dela uspeha Apple-a!!!

JBG, uskoro cemo za sliku jabuke morati da platimo Stevi the Genius-u $$$, jer sama pomisao na jabuku budi asocijaciju sa coolness-om, i motivise kupca da baci brdo para :-)

A da da... kako bi sprecili bilo kakve zle misli - Apple genijalci u marketingu su uradili jako fin PR stunt:

Citat:

On Monday, Apple announced that it was quitting the US Chamber of Commerce in protest at the body's policy on climate change.

"We would prefer that the chamber take a more progressive stance on this critical issue and play a constructive role in addressing the climate crisis," Apple's Catherine Novelli wrote in a letter to the business group.


HAHAHAHHAHAHAH
[ Slobodan Miskovic @ 09.10.2009. 10:44 ] @
Koliko sam razumeo Apple ih tuzi iz razloga sto Woolworths zeli da registruje robnu marku u klasi koja podrazumeva koriscenje na aparatima za snimanje, prenosenje i reprodukovanje zvuka i slike i racunarskom hardvereru i softveru sto je direktno prst u oko Apple-u, jer koji supermarket ima potrebu za tim? :)

Citat:
Woolworths is trying to register its logo as a trademark in Class 9 (among others), which includes 'apparatus for recording, transmission or reproduction of sound or images... calculating machines, data processing equipment and computers... computer devices and computer peripheral devices... [and] computer hardware and software.'"
[ Ivan Dimkovic @ 09.10.2009. 10:51 ] @
Da, samo Apple ima monopol na lepljenje jabuke na robu proizvedenu u Kini :-)

Veliki lanci supermarketa koji branduju kineski krs (DVD playere, laptopove, PC-je) - verovatno im je to ideja. Recimo ALDI ima svoje elektronske uredjaje, mobilnu tarifu, itd... to je sada "in".

E sad ne znam koliko treba da budes opaljen da pobrkas Apple high-class robu sa nekim $20 "Woolworths" DVD playerom sa zelenom jabukom na njemu koji ces kupiti uz pakovanje pilecih bataka i par litara mleka u sledecoj poseti supermarketu.

Logo uopste nema veze jedan sa drugim - a Woolworths ima sva prava na ovom svetu da branduje kineski e-krs i valja ga sa batacima :)
[ Slobodan Miskovic @ 09.10.2009. 10:54 ] @
Naravno, ali mislim da je to sve cista preventiva da nekom ne bi palo na pamet nesto umisljeno :) ili je mozda paranoja :)
[ Ivan Dimkovic @ 09.10.2009. 10:56 ] @
Bas bih voleo da izgube... da se skeletor malo iznervira i da mu proradi zuc jos malo... umislili da su AutoDesk :-)
[ Nedeljko @ 09.10.2009. 11:03 ] @
Meni su one dve slike skroz iste. Samo ima mala, jedva primetna razlika u nijansi boje.
[ drbogi @ 09.10.2009. 12:56 ] @
Meni je puno lepši ovaj novi uvrnuti logo, vreme je bilo da Apple poradi malo na brandingu.
[ Srđan Pavlović @ 09.10.2009. 13:30 ] @
Ono levo je zeleni paradajz. Onaj nedozreli što ide u turšiju. I nije oglaban, već čitav.
[ musicmaster @ 09.10.2009. 16:30 ] @
Ono levo je čarloija-trik iz neke kulinarske laboratorije, a ovo desno je za daltoniste.
To jest, ne za daltoniste nego one koji vole high-contrast teme...